About Emily

Hi, I’m Emily and I am the founder and CEO of Wild Futures. I work at the intersection of insight, craft, coaching and making, with people, communities and organizations navigating moments of change.

For my full career history check out my LinkedIn

My career began in international market research, where I learned how to listen closely: not just to what people say, but to what they hesitate over, contradict, or struggle to articulate. Most recently, I served as Vice President of Insights at Estée Lauder Companies, working across global brands and categories. Even at that level, I continued to design and moderate research myself. Staying close to the consumer — in rooms, in homes, in shops — has always mattered to me. Insight, for me, has never been abstract.

Alongside corporate work, I’ve spent many years studying and practicing futures thinking, design research, and creative inquiry. I’m particularly interested in how people can think differently with their hands, with materials, with permission to craft and make.

Over time, my work has expanded beyond organizations into more personal and creative domains: one-to-one coaching, intellectual and artistic practice, and futures work with children and families. What connects all of it is a shared belief that thinking is best done in company, that care can be a methodology, and that ideas need form in order to live.

I don’t separate strategy from humanity, or rigor from imagination. I’m interested in how people think when it actually matters — under pressure, in transition, or at thresholds where old maps no longer apply.

Today, my work takes several forms:

  • Wild Insights, delivering high-quality research, design thinking, and futures work for enterprise

  • Inner Council, a facilitated deliberation practice for complex decisions in the moment.

  • Life as Studio, one on one coaching over time to move together through a life transition

  • Crafting with Conscience, my beautiful crafting workshops, offering adults and kids a reason to get their hands into an every diversifying and magical world of materials, but always with meaning, and with the clear mandate that you make something you want to take home.

I’m drawn to people who love human contact, working with ideas and materials, and those who refuse to simplify themselves to fit existing structures.

I live and work between worlds: corporate and creative, strategic and material, adult and childlike, rigorous and playful. My practice reflects that hybridity.

If you’re here, you’re likely not looking for answers so much as company, clarity, or a way forward that doesn’t betray what matters to you.

That’s the work I offer.