Agile Insight & Futures Work for Enterprise
Wild Insights is my enterprise-facing practice, delivering high-quality market research, design research, and futures-informed workshops for organizations navigating change.
I began my career in international market research, and most recently served as Vice President of Insights at Estée Lauder Companies. Unusually for that level of role, I always continued to design and moderate research myself. Sitting with consumers — listening carefully, noticing nuance, understanding context — has always been central to how I work.
Insight lives in the room. I’ve never believed it can be delegated entirely away.
Full-Service Market Research (North America & Beyond)
Wild Insights offers end-to-end qualitative research project management, with particular specialization in the U.S. market.
I can oversee the entire process, or be brought in to handle any mix of elements, depending on the client needs including:
research design and study architecture
recruitment across diverse and hard-to-reach audiences
sourcing viewing facilities or bespoke locations
moderating focus groups and in-depth interviews
leading accompanied shops and ethnographic research
video editing, transcription, and rigorous analysis
clear, decision-ready reporting
I also take the stress out of stimulus management:
sourcing products and prototypes
preparing and testing materials
ensuring sessions run smoothly and professionally
Clients work with a single senior practitioner who holds the full picture — not a fragmented team. Having spent 13 years as ‘a client’ of research providers during my time at The Estee Lauder Companies I am also adept at welcoming and involving clients in the research process, I am empathic to their needs and am happy to host them as the VIPs that they are, whilst ensuring the sovereignty of the consumer and the research process itself.
Design Thinking & Futures Workshops
Alongside research delivery, Wild Insights designs and facilitates sensorially rich, materially engaging workshops that help teams think differently and work together more effectively.
These workshops are built from the ground up for each client and business question. I design and deliver them end-to-end — from framing and stimulus to facilitation and synthesis.
The work blends:
design thinking
futures thinking
creative and strategic methods
hands-on making and collaborative sense-making
Rather than abstract exercises or performative ideation, these sessions empower teams to co-create solutions they can actually carry forward.
How This Work Is Different
Wild Insights is not trend theatre or slide volume.
It privileges:
clarity over jargon
depth over speed without sacrificing momentum
lived signals over generic frameworks
human attention over over-processing
The result is insight that leaders can use — and teams can trust.
Who This Is For
Wild Insights works best with:
innovation and strategy teams
organizations facing uncertainty or inflection points
Any enterprise needing to do market research efficiently whilst maintaining quality
leaders who value rigor and imagination
clients who want futures thinking without theatrics
Whether delivering a full research program or a single workshop, the aim is the same:
to help organizations see clearly enough to act wisely.